This was the first branding project I did that I really got to see in action. The project was for a local fat bike race, and I was the lead graphic designer. I was on the marketing team, so I worked with an event planner, fundraiser, and race director. Not only did I gain experience from being on a team of very intelligent, driven, and passionate people, but I learned a lot about myself as a designer. This project didn't just include a logo... I created the race map and all the branding, marketing, and advertising material. I also helped to co-create the website for the race registration with a software engineer.
Below are my initial sketches. Because this race is called "Border Battle," a lot of the branding material focuses on the MN/WI border. In previous logos for events similar to this that the team has hosted, bike tires and the bike team colors have been used, so those were the guidelines I followed.
The final logo, directly below, incorporates a fat bike tire with the name of the race and teams that are hosting the event.
This gallery shows the brand in action. The project included everything from instagram posts, website graphics, race maps, stickers, and posters.
