Fundr is a financial planning and budgeting app aimed at people who are entering adulthood or graduating college and need some extra help managing their finances. This project was created in a class for my Entrepreneurship minor. The assignment was to create a High Level Product Specification for a new innovative company that finds and closes a gap in the market.
Because I was the sole designer in a team of finance majors, I had the opportunity to make sure my teamates strong financial goals were represented visually in the best way.
Directly below are some of the icons I explored before arriving to the final design. Because I only had a couple of days to fully create this brand, my process had to be very efficient. I researched what other financial businesses were using in their branding, and they all felt very tech focused with bold, innovative colors. The overall feel of the brand had to be reliable and secure.
The final logo uses strong contrasting colors, with blue to signify trust and innovation. The icon itself provides the look of the letter "F" while also showing an upward movement to suggest growth, whether that be in better budgeting or finances in general. Because this app is focused on Gen Z and those recently entering adulthood, the brand language and imagery targets a technologically focused group by using text bubbles to display information, and "slang" that connects to the generation.
